Reducing Stigma by Putting a Face to ADHD


Speaking at the ADHD Annual Conference 2015 William Bonney, past Managing Director of the Black Dog Institute, investigates what can be done to reduce stigma surrounding ADHD drawing on decades of research and industry experience to successfully reduce stigma associated with depression.

There remains stigma associated with ADHD in the general population and the medical community. What impact does stigma have on those living with ADHD? What can be done to reduce stigma? What can we learn from other conditions that have reduced or overcome stigma in both the general population and the medical community?

William Bonney is an accomplished executive with 18 years’ experience in corporate finance and 12 years in the non-profit sector. From 2011 until 2015 Will was the General Manager then Managing Director of the Black Dog Institute. He has worked in a mix of multi-nationals, private companies and start-up companies around Australia, Asia and Europe; has studied at Macquarie Graduate School of Management and Stanford University and is currently completing a Masters of Counselling & Psychotherapy.  Will’s passion is improving mental health, particularly in the workplace, which he does through executive coaching, public speaking about mental health in corporate settings and consulting on employee engagement. Will is a Fellow of the Australian Institute of Company Directors and holds a number of Directorships and Company Secretary roles within the Australian non-profit sector.  Will is married with two young children and lives in Sydney. With a lived experience of depression, Will is an advocate for mental health and suicide prevention.

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